This joint session between advertiser and agency creates a win/win strategic partnership—and prevents the costly mistakes and mediocrity which sink most advertiser—agency relationships.
Advertisers love it because it increases ROI; ends "us" vs. "them" thinking; and takes the pain out of the process. They report team productivity increases 42% after the program. (See Results.)
Agencies love this partnership session because it leads to better work and a
more efficient and profitable account.
In the Contract of Expectations session the joint team aligns on goals, roles,
values and expectations. Trust, respect and communication are strengthened. By day's end agency and client have jointly written a Partnership Contract—a powerful commitment to teamwork and success.
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