Major Retail Chain, NYC
Trisha D. Scudder
Founder / Principal
Trisha D. Scudder is a pioneer in the field of executive coaching and has been called one of the country’s “leading executive coaches — the CEO’s secret weapon.”
Over 25 years ago she began studying organizational transformation and leadership, leading her to found Executive Coaching Group, Inc., in New York in 1987. Today the firm has coaches based in New York and Stamford, CT.
Executive Coaching Group specializes in working with corporate management, entrepreneurs, marketing agencies and Wall Street firms. Whether coaching a CEO, management team or marketing team, ECG’s approach has a transforming impact on performance and produces significant business results.
Trisha’s work has proven ECG’s motto: When leaders grow, companies grow.
Trisha has been privileged to coach more than 750 senior executives including CEOs, Presidents, Managing Partners, COOs, CFOs, EVPs, SVPs, Creative Directors and Chief Marketing Officers, supporting them to be extraordinary leaders, motivating managers and creative thinkers.
Clients have included executives and teams at Bank of America, BlackRock, Bristol-Myers Squibb, JP Morgan Chase, Citi, Dell, Goldman Sachs, Google, Lipton, Merck, Miller Brewing, Nabisco and PayPal. Marketing and media agencies ECG has served include Campbell-Ewald; Essence; FCB; Goodby, Silverstein & Partners; JWT; Kirshenbaum Bond; Iris Worldwide; MediaCom; Momentum; TBWA Chiat/Day; W+K and many smaller agencies.
In October 2018, in recognition of her pioneer work in executive coaching, she was awarded the prestigious Missouri Medal by the University of Missouri Journalism School for excellence in journalism and communications. Find out more here
For nine years Trisha led the 4A’s “Keys to Client Service” workshop, introducing her transformational yet practical approach to higher agency performance to account directors and Directors of Client Service across the U.S.
In 2005 she was selected to be a facilitator at the first Clinton Global Initiative bringing together 1,500 world leaders to form strategic alliances to address poverty, disease, government corruption and climate change.
Trisha’s first career was in advertising as a copywriter at Leo Burnett, later becoming creative director on the Revlon account at Grey. At Lintas she created the marketing strategy, fashion look and brand name “Swatch” for a new line of inexpensive Swiss watches. Swatch is cited by strategy guru Gary Hamel in “Competing for the Future” as “imaginative, compelling and foresightful… not just a marketing innovation, Swatch was a reconception of the entire Swiss watch making industry. The result: 25 million watches produced in 1992, a revitalized Swiss watch making industry…” Swatch was named a “Marketing Milestone of the Decade” by The Wall Street Journal.